By posting their resume on the recruiting portal, the applicant expects that he will soon receive calls from employers. But it happens that this does not happen, and there are no or very few invitations for interviews. Obviously, the problem lies in the content of the resume – the candidate failed to interest recruiters.

This situation can be changed by correctly describing in the resume your professional achievements. How do you do this so that the recruiter wants to invite you to a personal meeting? Read our tips.

The main thing is specifics

For example, consider the resume of the head of the sales department, discussed on our portal. We read the description of the candidate’s achievements in the last place of work – in the Russian representative office of international concern for the production of PVC profiles.

“Main achievements:

• ensuring sustainable growth of turnover in the region;
• keeping all key customers in crisis;
• increasing the efficiency of the regional sales department;
• introducing the current balanced scorecard. “

Does the author wonder why recruiters don’t invite him for interviews? He has serious experience in sales – almost 15 years, he has a higher education and even an MBA degree. And the fact is that, when compiling a resume, the applicant made a very common mistake – he made it too typical. A resume with a list of responsibilities and achievements typical for a given position does not stand out among dozens or hundreds of similar CVs. How can a recruiter discern behind the many words that he is really a valuable specialist?

To attract the attention of recruitment managers, you need to communicate your professional achievements as convincingly as possible. At the same time, the main thing is specifics: give specific numbers, give real examples of your initiatives. There is no need for general phrases like: “steady growth in sales”; “Increasing the efficiency of the department.” It is much more useful to provide concrete evidence of how well you worked. Three or four points (but convincing) will be enough to make the resume play.

For example, the head of the sales department can indicate in the “Achievements” section how much he managed to raise the level of sales for a certain period of work in the company, how many clients he was attracted to which tenders for the supply of goods or services were won. PR manager – how many mentions of the company in the media occurred with his participation, how this indicator increased over the entire period of work, how many press conferences were organized, for example, over the last year, what was their effectiveness. The head of the IT department should mention, for example, the successful implementation of a new production automation system from scratch, which accelerated the work of the design department by 30%. A journalist – about winning a creative competition, about the great activity of readers when discussing his articles, etc.

Here is an example of a successful description of professional achievements in a resume for the position of sales director:
«- building a sales service services of the company from scratch;
– annual sales growth in 2012 – 350%, in 2011 – 270%;
– attracting more than 100 customers, including 40 companies with more than 150 employees;
– a victory in 15 tenders ”.

Keep trade secrets secret

Of course, the exact numbers of your success can convince the recruiter that you are a truly effective employee. However, is the applicant always entitled to indicate specific financial indicators in the resume? The employer is unlikely to be happy to see that a former employee divulges the company’s trade secrets, and such an employee is unlikely to receive good recommendations.

However, it is possible to convincingly describe the achievements without giving exact numbers, but remaining specific. Use phrases like: “30%”, “2x” to show the degree of your effectiveness. It is also advisable to indicate the period during which impressive results were achieved – six months, a year, or more.

If there is nothing to brag about

Having information about the results of the work and professional achievements of the applicant increases its value in the eyes of a recruiter. But what to write in the Achievements section for those who, due to the specifics of their work, cannot boast of “increased efficiency”, “increased citation” and “victories in competitions”? That is, to those whose job is to perform the same duties daily, for example, office managers, dispatchers, or payroll accountants?

In such cases, experts advise focusing on your reliability and ability to provide uninterrupted and high-quality continuous work. Try to prove reasonably that in your work the absence of contingencies is already a significant achievement.

Of course, the “Achievements” section of a resume can tell a recruiter a lot about a candidate. Indeed, behind the numbers, convincingly speaking about professional victories, one can see the analytical mind of the applicant, and his ability to prove his point of view, and dedication. This, in turn, can make the journey to your dream job shorter and easier.